Marketing with QR codes
What are QR codes?
QR stands for Quick response. QR codes can include text, a URL, links to video, or other data. QR codes are two dimensional barcodes in the shape of a square with smaller squares within, usually black squares on a white background.
Why should you create your own QR code?
It?s a new way of marketing and can be part of a mobile marketing campaign. Marketers who use QR codes in their messages are unique. Allow a print ad to take your prospect directly to your website without a single keystroke.
Why you should market with postcards
Cheapest to mail (currently 28¢)
Print 4 up or 2 up
Smallest piece of mail, often placed on the top of the mail stack
Don’t require opening or envelopes
Reasons why people don’t use postcards
Myth 1: “It’s expensive.”
Myth 2: “It takes more time.”
Myth 3: “I don’t know how to.”
Why you should create marketing with QR codes using postcards
Target prospects & customers on the go
Interactive
To make the most of the space on your postcard message
Directly connects your print media with your digital media
Postcards are small and easy to hold on to for future reference
Provide shoppers with the kind of information that adds value to their experience
Highlight complementary products, reviews, suggestions for use, etc.
How to create QR codes for marketing
http://qrcode.kaywa.com/ (non-commercial use only)
Scanning QR Codes on Different Devices:
How to Scan QR Codes for iPhone
How to Scan QR Codes for Android
Templates to create postcards
Postcard template for Microsoft® Publisher
Postcard template for Microsoft® Word
What to include on your postcards
Message
QR code
QR codes uses
- Auto-dial a phone number
- Grand opening announcement – generate a map / driving directions to your locations
- Coupon or offer – link to promotional code or page on website
- Anniversary offer – coupon or special offer to a customer of the anniversary of their first purchase
- Announcement – new products, services, or other news about your company.
- Ask for me – link to same information one would find on a business card
- Birthday – coupon or special offer to a customer on their birthday
- Bring a friend – link to promotional code or page on website
- Catalog requests – link to page on website
- Invitation – link to page on website
- Lead generator – link to page on website
- Mini-newsletter or blog – link to newsletter or blog
- Product launch – link to page on website
- Survey – link to page on website
- Thank you offer – link to promotional code or page on website
- Website – link to page on website
- Charities-mobile donations
- concert flyer – link to page on website
- product traceability – link to specs about a product (batch #, production date, etc.)
- vCard entries on business cards – link to same information one would find on a business card
- product packaging-link to anything from videos that explain how to use the product to a website