Designing a successful postcard

by Raki Wright | Last Updated February 29, 2024

Print Professional Magazine’s article “8 Ways to Design Successful Postcards” provides helpful tips on getting the most bang for your postcard buck. The suggestions cover mailing lists, postcard sizes, personalization, elements, strategies, suggestions, and warnings. Since postcards require the least first-class postage, they can be one of the least expensive mailers.

Some of the highlights include:

*Use quality addresses.

*Choose a postcard size appropriate for your message.

*Personalize the offer or message, for tracking.

Read the full article here.