Wondering how you should fold that brochure?

What is a brochure?

• letter sized advertisement or mailer, foldable in 3 equal portions
• often used to advertise product offerings with a short background description
• can include up to 6 panels of different information (cover, inside copy, and back)

Why use a brochure?

• quickly and easily read, without being so long that it loses customers’ interest
• easily fits into a standard #10 envelope
• can be displayed, distributed, or mailed

Why start with a blank brochure?

• order blank brochures in bulk to use for multiple purposes throughout the year
• can print full color or black and white
• highlight high resolution photographs or color text

How to fold a brochure?

See the diagram for easy folding instructions

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