5 Every Door Direct Mail Takeaways

Every Door Direct Mail can prove to be a valuable asset to your marketing strategy (and budget!). Here are 5 Every Door Direct Mail takeaways we learned from our EDDM Case Study.

1. Easy to target local market
   • Specify your audience down to the zip code
   • Send out between 200-5,000 mailers per day (for EDDM Retail)
2. Can do more for less
   • The smallest Every Door Direct Mailer size is almost 3x the size of a post card.
   • Only cost 14.2 cents per mailer to mail for any size within the Every Door Direct Mail specifications.
3. Fast and easy
   • No address – No need to buy any more lists
   • No mailing – Print the approved EDDM indicia on your mailers and drop them off at the specified post office
   • No mail merge – Just use “Local Postal Customer”
   • No bulk permit – Only need your Customer Registration Identification number you receive upon registering with the USPS for free
4. Low cost
   • By using a laser printer and printing the mailers yourself, you can print your Every Door Direct Mailers for a fraction of what it would cost to have them printed elsewhere.
   • You print and mail only what you need so you don’t have to pay for more than what you need just to meet the minimum run quota for a large printing company.
5. Use these tools to help you Do It Yourself
   • Epic EDDM Ebook
   • USPS Online Mapping Tool
   • PCMag.com’s Best Laser Printers
   • 16 Every Door Direct Mail Tips and Tricks

Image: striatic

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Trunk or Treat Every Door Direct Mail Postcard Announcements Printing Every Door Direct Mailer Labels for Direct Mail. Do It Yourself Postcard Marketing with Every Door Direct Mail The Essential Every Door Direct Mail Checklist