6 Great Direct Mail Marketing Resources
by Chelsea Camper | Last Updated August 16, 2021We’ve compiled some of the best direct mail marketing resources we could find into one post, just for you. These sites are about everything from direct mail marketing best practices to how to choose your target audience.
#1 The DMA 
First up, of course, is the DMA itself. (DMA stands for Direct Marketing Association.) They set the industry standards for responsible online and offline direct marketing. If you’re company does a lot of direct marketing, their site is definitely a good one to keep on your radar. They’ve got a couple of subscriptions you can sign up for; the two free ones are MyDMA Newsletter and their RSS feed.
#2 USPS® – EDDM®
Next is the USPS® and their Every Door Direct Mail® program. This program is great for businesses that like to do very specific geo-targeted marketing. You can view a map and target your audience down to the very route the mail man will take to deliver your mailers. They have a couple information hubs on their website for Every Door Direct Mail®.
#3 Burris Computer Forms
You can get some awesome direct mail tips right here! We’re always on the look out for new and exciting things in the the direct mail world. We’ve got a slew of posts dedicated to Mailing Tips as well as Marketing. Subscribe to our DIY Printing Tips blog or follow us on Facebook, Twitter, LinkedIn, or Google+ for extra links and information.
#4 The BarCode News
Barcodes are becoming increasingly more important to direct mailers, especially QR Codes. The USPS® has been known to give discounts in the summer for direct mail pieces with 2D barcodes on them that link to a site online. Not only does The BarCode News provide news articles on up and coming barcodes, but they also provide an easy way for you to make your own barcodes.
#5 Deliver Magazine
This is a cool little blog that the USPS® puts out that talks about various types of Mail Marketing strategies. It will provide you with everything from step by step instructions on how to start a Direct Mail Marketing campaign to great success stories from their Every Door Direct Mail® program.
#6 Target Marketing Magazine
Last but certainly not least is the Target Market Magazine. Their site features everything from Marketing Webinars to Marketing Research to articles about Online and Offline Marketing. In short, they’re a great information hub for any type of marketing. They’re definitely another source you’re going to want to watch!
These are just six resources, what are some others? Do you know of a direct mail marketing resource that is just too good to pass up?
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EDDM®, Every Door Direct Mail®, and USPS® are trademarks of the US Postal Service
