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How You Can Save On Direct Mail Marketing.

by Chelsea Camper | Last Updated December 30, 2015

Direct mail marketing can be a valuable part of your marketing strategy. Unfortunately it can also be a large part of your budget. Fortunately there are a few things you can do to help lower the cost!

Using Postcards Instead of Lettershow you can save on direct mail marketing and Envelopes

One of the biggest costs of doing direct mailing is the postage. As of right now the postage cost to send out a letter first class is 45 cents and the postage cost to send out a postcard is 32 cents. (Use this Postage Calculator to see how much postage will cost for each of your mailings.)

Some postcard benefits include:

  • Lower postage
  • Quicker to print
  • Faster turn around (you don’t have to fold letters and stuff envelopes)
  • Paper is less expensive
  • 100% open rate (your message isn’t hidden by an envelope)

Using 11×17″ Sheets with 8 Postcards Each

Already using postcards? Great! Want to print them even faster? If you have a printer capable of printing 11×17″ paper you should give 8UP Postcards a try. Instead of printing one, two, or four postcards at a time you can print eight postcards at once. This is especially great for those who are charged for their printer per click (per sheet of paper printed).

A few benefits of 8UP Postcards include:

  • Faster throughput
  • Reduce print time by 50%
  • Reduce print costs by 50% for metered printers (pay per click printers)
  • Print 8 postcards per sheet
  • Because the postcards are 5.5×4.25″ they can be sent out using the postcard postage price

Using Every Door Direct Mailers

Every Door Direct Mail® is a new program put out by the USPS® last year that allows businesses to target their audience down to the route that the postman will take to deliver the mail. It is an incredibly powerful tool that can save you a bundle on postage; to mail an Every Door Direct Mailer is only 14.5 cents!

Several benefits of EDDM® include:

  • Very cheap postage (14.5 cents)
  • Highly targeted audience
  • Can print your own to save even more (see our EDDM Case Study)
  • Easy to print your own
  • Don’t need a mailing list or a bulk permit

 

Do you use direct mail marketing? How so?

 

Image: carbonnyc

Related posts:

Do It Yourself Postcard Marketing with Every Door Direct Mail 8UP Postcard Series: Save Money on Postage Default Thumbnail10 Ways to Make Postcard Direct Mail Marketing Work for You Using Direct Mail Postcards to Announce a New Product.
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