In a typical batch of mail you get stark white envelopes, brown boxes, and soft large soft brown envelopes. Everything kind of blends in and nothing really stands out.

This can be a major problem for businesses doing a large volume of direct mail campaigns. If your postcard doesn’t stand out, that can completely destroy your campaign and hundreds of dollars can go to waste. Read More…

Choosing an integrated shipping software program can make order fulfillment easy and efficient. We’ve created this post to serve as a reference guide to help you better choose a software program. First we’ll go over some things you should consider when choosing a software program and then talk about the key points for  five programs: ShipRush®, Shipworks™, Readyshipper®, CPS™, and Stamps.com®. Read More…

You’re not going to always be printing on standard sizes of paper when printing your own. Sometimes you’ll be printing on 4×6″ postcards or 6.25×11″ Every Door Direct Mailers.

All types of printers will be different and there can even be differences between two similar printers from the same manufacturer. So instead of trying to list every printer imaginable, this post will focus on a few printers we use here regularly. Once you have a general idea of how to go about it, you should be able to get your printer to work with custom paper sizes. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…

Unfortunately, as with most things related to the internet, security risks can be around every corner and QR codes are no exception. It happened to email and now, sadly, it’s happening to QR codes: Some QR codes being used for malicious purposes.

But! It’s not the QR code itself that’s the risk. It’s the link or application associated with the QR code. (Think of it like this: It’s not the car that’s the risk, it’s the driver behind the car.) QR codes are helpful marketing tools that can really put the star on top of the tree if done correctly…but their innocence is starting to become marred by malicious content. Read More…

8UP postcards are my all-time favorite product to talk about. Why? Because they’re so awesome! Not only can they save you a ton of time and money but you get to print on 11×17″ paper. How often to you get to print on tabloid sized paper? Not that often.

Here are a few of my favorite things about 8UP Postcards: Read More…

Postcards are heavily used in direct mail because they can be incredibly effective. Using a metered printer can also be effective for your business as long as you don’t go over your allotted printed sheet limit.

Fortunately, 8UP Postcards can help you save money when using metered printing by halving the amount of sheets you’re printing. But first let’s talk a little about what “metered printing” is before we talk about how 8UP postcards can help you save money on it. Read More…

From high school clubs to colleges to neighborhood pools to horse associations, there are a lot of memberships being passed around. If you’re responsible for memberships in your club you know that a lot of work can go into it just for new members: Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…

Paper is one of the most talked about items when the conversation turns to recycling. Why? Because it’s everywhere! Right now I look around my desk and I see a box of tissues, my note book, printed out calendars, a magazine, scrap paper for quick notes, a picture of one of my friends and, a large calendar with a pretty pony, and many more paper related products. It’s all around us, we use it every day and we use a lot of it. Read More…