How important are built-in return labels on shipping/packing sheets?

by Andrew | Last Updated August 31, 2023

We’ve always stressed the importance of using packing/shipping sheets like ours with a place for a built in return label. It’s for customer ease and also for the businesses so they don’t need to go through a return authorization process over the phone or via email.

Peel out shipipng label sheet with return label

Here’s a third party vantage point reiterating exactly how important these labels

are for customer satisfaction. STELLAService is a company that specifically monitors the service performance of online realtors and reports the benchmarks and writes about the causes of the positive performance and the negative aspects that bring companies down.

An excerpt from their article shows:

A noticeable trend in April was several retailers missing high marks because they neglected to include a proper return slip. Stores like Bloomingdales.com, Lowes.com and Motorcycle-Superstore.com were able to stand apart from competitors with detailed packing slips that made the returns process easy.

It’s not a marketing ploy for us to convince people our labels are superior. We do want to get our labels in your hands but we do it because they serve to improve your business and that’s what keeps us in business. It’s a clearly illustrated fact that no one wants to spend any extra time sending back items that they don’t want. No one wants the hassle of making a phone call and get a Return Authorization number and waiting on an email with a link to a label they have to print out and tape to a return package.

The labels are a convenience factor for all of our customers and are becoming more of a necessity every day to provide acceptable customer service. If you’re not using them give us a call at 800-982-3676 and see what we can do to help you improve the customer experience.

*STELLA Monthly Benchmarks includes companies covered by STELLAService with at least $100 million in revenue, as well as the 5 largest retailers in each of the 11 most popular customer categories

The article cited in this document was originally posted on STELLAservice.com and can be seen in its entirely here.

This article was originally posted June 2013 and has been updated since.