When sending out an Every Door Direct Mail campaign, you need to bundle you mailers in groups on 50 or 100. This may sound like a big chore to take on but we’re going to talk about some things to help you get your mailers bundled easily.
First let’s talk about getting the mailers into the groups of 50 or 100 without having to do much counting, then we’ll go over how to easily bundle the mailers without bending or denting them.
The easiest way to get your mailers in groups of 50 or 100 is to simply send your print job to the printer 50 or 100 at a time. Keep track of how many sets of 50 or 100 that you’ve sent to your printer by using a scrap piece of paper to make a tally mark every time you hit the Print button.
Since 50 and 100 are easy numbers to add and multiply, it should be easy to convert your tally marks from 5s and 6s to 250, 300, 500, or 600.
Once the first print job is done, make sure you count it. It’ll be the only stack you have to count as long as your printer behaves and no one messes with your bundles. After the first one has been double checked that it has the right amount of mailers in the stack, you can simply compare the rest of the print job runs to it to make sure they’re the same height.
The first thing that probably comes to mind when you think about bundling mailers are rubber bands. However, rubber bands can bend or dent your mailers if you’re not careful. A better alternative would be to use elastic string loops.
Take a look at how differently the rubber band and the elastic string loops hold the bundles of fifty blank postcards together.
See how the rubber band dents the paper where it’s holding it? While the elastic loop pulls in the paper at the bottom, it’s not near as bad as the rubber band. The denting can cause permanent damage to the mailer if the rubber band is tight enough or left on long enough.
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