Using Direct Mail Postcards to Announce a New Product.
by Chelsea Camper | Last Updated December 30, 2015Whether your business is large or small, getting word out about a new product to the right audience is a key part of the product launch.
When you’re a small local business with a great new product for your community you need to be able to get news about your product out to your audience in an effective but affordable manner. For large businesses with many stores all across the nation you need to be able to stay within your marketing budget while still spreading the word about a new product.
A great way to do this is to use postcard mailers in direct mail. 
This will allow you to directly target certain areas around your store that you think will benefit most from your new product and thus will be the most likely to buy your new product.
Using Every Door Direct Mail might be another great choice for sending out your mailers since you can target your audience down to the exact route. Not to mention the postage is even cheaper than standard postcard postage. Just remember that if you send out more than 5,000 mailers per day in a single area you’ll have to use Every Door Direct Mail Business.
Don’t forget to include these key pieces of information on your mailers:
- Contact information
- Benefits and features of the new product
- How it’s different from your other products
- Why your audience needs the new product
- How they can get the new product
- And, again, contact information
While you need to include all of this information try to keep the design simple. Don’t make it too busy and keep enough white space in the design so that your mailer is easy to read at a glance. Remember: People are busy and multitasking constantly; make the mailer easy to quickly read and understand.
If you have access to the email address of your target audience it would be a good idea to do an email campaign alongside your direct mail campaign. This type of “integrated marketing” has become more and more popular as people start to realize the effectiveness of it.
Interested in using postcards for your direct marketing campaign? You can save even more money by printing 8UP Postcards! These 11×17″ sheets of postcards can save you time and money in more than one way.
How do you advertise a new product?
Image: juhansonin
