6×4 Color Postcards for Mailing and Inventory
by Chelsea Camper | Last Updated December 30, 2015In a typical batch of mail you get stark white envelopes, brown boxes, and soft large soft brown envelopes. Everything kind of blends in and nothing really stands out.
This can be a major problem for businesses doing a large volume of direct mail campaigns. If your postcard doesn’t stand out, that can completely destroy your campaign and hundreds of dollars can go to waste.
You can also find bland postcards at work in warehouses who
use them to print inventory information for workers on the floor. While this can be incredibly helpful, the inventory cards can also blend into white boxes, shipping labels, etc.
If workers can’t quickly find the inventory card it can delay order fulfillment or cause an excess of materials to be purchased. The workers need to be able to quickly locate the inventory card in the warehouse in order for everything to run as smoothly as possible.
Both of these problems can be easily solved with brightly colored postcards. Burris is now offering two of their brightly colored Four-of-a-Kind postcards in a single 6×4″ postcard format.
Below are just a few reasons these new 6×4″, bright postcards can help your Direct Mail campaign as well as your Inventory Management.
Good for Direct Mail because:
- Postcard postage rates are lower than envelope rates
- Already cut to postcard size
- Bright colors stand out against most envelopes
- Durable paper weight
Good for Inventory Management because:
- Bright colors stand out against boxes
- Allow for color coding inventory
- Print your own inventory information on them
- Easy size to carry around or keep on file
How would you use brightly colored postcards?
Image: nsalt
