Dentists all across the nation are supporting the Halloween Candy BuyBack program. It’s a program dentist offices can sign up to join  where they buy back candy from kids in exchange for things like healthy candy, toothbrushes, and some even give $1 for every pound of candy a kid brings in.

You can use blank postcards to help with marketing and keeping track of all the candy! Read More…

Some people believe that it’s a little harder to reach your target audience with Every Door Direct Mail since you don’t have a list of names and addresses. However, it can be done! You just need to get into the mind of your target audience, figure out where they would be and target those routes. With EDDM you can narrow your campaigns down to the route each carrier will take.

Let’s look at the following example:

The college Awesome Bob University (ABU) wants to do an EDDM campaign for future students. We’re going to look at how he can narrow down his routes to hit his target audience.

Read More…

Creating a “postcard” marketing campaign with Every Door Direct Mail is similar to doing standard postcard marketing. You would follow the same steps you would if you were creating a standard postcard marketing campaign, except you wouldn’t need a mailing list, it’s a little cheaper to do an EDDM campaign, you can have different sizes, and you don’t need a bulk permit.

Let’s take a look at the four key differences between standard postcard direct mail and Every Door Direct Mail. Read More…

Whether you’re running for Mayor, Governor, Sheriff, or even President, you need to find a way to get your word out to all of your potential voters and convince them that you’re the right person for the job. While some positions will get you on National TV, (like President), other positions require a more localized campaign.

Local TV and local radio are a good place to start, but what if you wanted to deliver your message to every household in your voting area? You could do a direct mail campaign, but that could cost you in postage. If you want to reach every door of every person in the area, door hangers could be the answer. Print up some door hangers and ask your volunteers to help you distribute them throughout the community. Read More…

You don’t have to be a genius Do-It-Yourselfer, a detail-obsessed Typographer, or even a grade-A Design Major to create your own world-class postcards. Anyone can become a Print Your Own Master and create their own amazing postcards!

You just need the right tools and a little direction!

Let’s get started. Read More…

When you’re running a non-profit business one of your biggest concerns is expense. You need more donations, but how much can you spend on a direct mail piece that won’t break your budget? Should you use Non-Profit postage prices or are the new Every Door Direct Mail® postage prices better? Read More…

Whether you’re printing postcards, brochures, or even membership cards, the question has probably come up in your mind: Should I use glossy paper or matte paper? It’s hard to say definitively which you should use, but there are a few points that can help you make that decision. Read More…

Some pieces of jewelry are so small that it’s hard to properly label them for sale without the wording or barcode becoming too hard to read. There are some key components that the jewelry tag or label needs to meet to be useful:

• Needs to be small so as to not hide the beauty of the jewelry itself
• Needs to be readable by people and barcode scanners
• Needs to have room for barcode so that the clerk can quickly and accurately ring up the customers

Great tag and label ideas for jewelry: Read More…

Creating postcards can be a simple task when you have the right tools…and those tools aren’t hard to get! Some people like to just create one postcard at a time while other people would rather create four postcards at a time on a single sheet.

By using 4UP Postcards you can easily print four postcards on the same sheet with just about any printer that prints 8.5×11″ paper. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…