How We Saved At Least 15% on Postage: Part 1

by Raki Wright | Last Updated January 19, 2017

Businesses and Non-Profit organizations can save a significant amount of money on postage by utilizing the United States Postal Service’s Business Mail or Bulk Mail program. This program offers discounts on postage when mailers do some of the work for the USPS (such as sorting or transportation) and mail in large quantities (usually 150 pieces or more). We would like to share our experience as first-time business mailers, from start to finish. Our goal was to send out a mailing using about 6,000 of our Four-of-a-Kind Post Cards, hoping to maximize the postage dollars in our marketing budget. Honestly, learning this process was a challenge to get started, but became much easier as we progressed.

Supplies needed:
*4 up postcard stock of your choice (pcforms.com)
*Microsoft Publisher software (microsoft.com)
*Dazzle Express software (envmgr.com)
*Endicia account (endicia.com)
*supplies from the USPS (itemized later)
*bulk mail permit (locate and contact Business Mail Entry unit at your local post office)
*the easiest reference we’ve found is “An Introduction to Mailing for Businesses and Organizations” at:
http://www.publicationprinters.com/Files/dmm200.pdf

(BEST ADVICE: ASK QUESTIONS BEFORE YOU DO IT!)