How We Saved At Least 15% on Postage: Part 4
by Raki Wright | Last Updated May 4, 2016Read How We Saved At Least 15% on Postage: Part 1
Read How We Saved At Least 15% on Postage: Part 2
Read How We Saved At Least 15% on Postage: Part 3
Preparation Overview:
Use quality addresses.
Using a reputable database service whose goal is to help you reach your mailing objectives is key. When selecting one, be sure to ask these questions:
Is this a purchase or rental? What time period?
How often is your data updated?
Is there a guarantee on quality and address deliverability?
How often is the data cleaned and matched with the USPS National Change of Address (NCOA), ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate?
What format is the data in?
If purchasing labels, are the addresses properly formatted in ZIP+4 format with a barcode to ensure USPS scan ability?
If purchasing labels, are they in zip code order (useful in discount mailings)?
What data is included in the listing?
What is the record count and cost (based on your search criteria)?
Is there a market research report and/or preview available before purchasing?
Did the sales representative compare the SIC codes and/or descriptive codes to ensure accurate comparison?
Are there any additional fees beyond the per record fee?
Verify addresses with USPS using PC postage technology.
The mail pieces will be delivered faster if the addresses are complete and have been verified through the Post Office’s Zip Code verification system. A CASS Certification Report will be required by the post office to standardize and correct the addresses to include the ZIP+4 codes. This will minimize time-intensive, manual corrections to your database. Also, you will avoid the exorbitant postage cost of re-mailing these pieces. Printing the barcode above the mailing address is also helpful so the post office’s machines have room for any necessary markings.
Always test print on plain paper.
Avoid wasted card stock and postage before printing your entire mailing. If there are any changes to make, you will be able to do so prior to your full print.
