Unfortunately, as with most things related to the internet, security risks can be around every corner and QR codes are no exception. It happened to email and now, sadly, it’s happening to QR codes: Some QR codes being used for malicious purposes.

But! It’s not the QR code itself that’s the risk. It’s the link or application associated with the QR code. (Think of it like this: It’s not the car that’s the risk, it’s the driver behind the car.) QR codes are helpful marketing tools that can really put the star on top of the tree if done correctly…but their innocence is starting to become marred by malicious content. Read More…

Direct mail can be a powerful marketing tool for any business. As new social media sites and strategies emerge, direct mail tends to be looked at as “old school” and something that shouldn’t be used. Truth is you can combine the “old school” and “new school” to create something truly amazing! Integrated marketing is a great way to reach your audience and encourage them to interact with your brand. Read More…

When raising money for anything from a disaster relief fund to a band camp trip there are somethings you need to include in your campaign. There are a multitude of ways you can collect money, though we’re going to focus on direct mail fundraising (however, most of these things can be applied to email, SMS, or door to door fundraising). Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post.

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Postcards are heavily used in direct mail because they can be incredibly effective. Using a metered printer can also be effective for your business as long as you don’t go over your allotted printed sheet limit.

Fortunately, 8UP Postcards can help you save money when using metered printing by halving the amount of sheets you’re printing. But first let’s talk a little about what “metered printing” is before we talk about how 8UP postcards can help you save money on it. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…

Using TriFold mailers in your marketing strategy is a great way to present your audience with great information in a clean and orderly way. There are many reasons to send out TriFold mailers in a direct mail, we won’t go into all of them, but here are a few:

Direct mail marketing can sometimes be a tricky business. If you overlook something seemingly small it could have a large impact on whether or not your campaign works. Here are six direct mail errors you’ll want to avoid. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…