Here’s a great article on using postcards in direct mail marketing.

These tips can help with the success rate of a direct mail campaign:

10 Tips for Direct Mail Marketing Success

In an effort to address the growing need for recycled products, Burris Computer Forms is pleased to announce an environmentally friendly addition to its Four-of-a-Kind Postcard line and its Print On Demand Jumbo Postcard line. These products in the Burris line of blank, printable recycled products are made from 100% recycled paper, which provides users the ability to print postcards in-house and still “go green.”

The Four-of-a-Kind Postcards made from 100% recycled paper are available on 8-½” x 11″ sheets perforated twice, for easy separating, yielding four postcards per page. Each postcard measures 4-¼” x 5-½”. Users can print four cards simultaneously, which saves time over printing them individually. The Print On Demand Jumbo Postcards made from 100% recycled paper content are available on blank, white 8-½ x 11 sheets perforated once, for easy separating. Each postcard measures 8-½ x 5-½”. These new products can be printed in-house on users’ own PCs, using laser or inkjet printers, or copiers.

Burris Computer Forms (//pcforms.com) announces blank, printable church welcome cards.

Church welcome cards provide churches with unique ways of welcoming visitors, new members, and new residents. Churches use the cards to attract new visitors and increase membership. Personalized messages, service times, locations, special events, maps, and directions can be printed on the cards. Users can design and print the blank forms with any message using many different software programs (including Microsoft® Word & Microsoft® Publisher) on a copier, inkjet, or laser printer.

The blank forms are available on 8 ½ x 11 sheets perforated twice, for easy separating, yielding four welcome cards per page. Colors include White (eight grades), Baby Blue, Classy Cream, Cool Gray, Key Lime, Rose Wine, Sockeye Salmon, Wild Canary, Goldenrod, Popping Pink, Sonic Green, Tangerine, and Sun Shine. The advantages of printing in-house include fast turnaround, low cost, control of the project, and ability to print a few, or thousands, quickly and cost-effectively. Churches use Burris products as an easy, convenient, and cost-effective way to deliver a message.

Burris Computer Forms (//pcforms.com) announces blank, printable survey forms.

Survey forms provide companies and organizations with unique ways of printing survey forms members, students, or customers. The blank forms are available in three styles. To ensure privacy, Burris offers confidential survey forms, in small or large, made from white cardstock paper. Survey forms are also offered in four per page cardstock and two per page cardstock. Users can design and print the blank forms with any message using many different software programs on a copier, inkjet, or laser printer.

Clubs/Organizations, Store owners, Retailers, Businesses, and many others use these blank survey forms. Uses include, but are not limited to, satisfaction survey forms, customer survey forms, client survey forms, marketing survey forms, employee survey forms, student survey forms, or feedback survey forms. The forms can be used to send information to prospects or customers and allow them to mail back the completed survey. Surveys are a great way to collect data and information about your prospects or customers and their interests.

Burris Computer Forms announces Print-on-Demand Single Postcards™. This addition to its line of blank, printable Four-of-a-Kind Postcards™ can be printed in-house on users’ own PCs, using laser or inkjet printers or copiers. The postcards are made from premium white matte cardstock for high quality text, graphics, and photographs.These individual postcards have clean edges and require no tearing, cutting, or separating. The postcards also meet all U.S. Postal Service regulations for size and thickness for mailing with postcard rate postage.

Users can print photographs, RSVP Cards, Real Estate Postcard Marketing, Product Information Cards, Warranty Cards, Blank Greeting Cards, Waybills, Survey Forms, Information Update Forms, Coupon Special Cards, Party Invitation Cards, Holiday 4-up Cards, Thank You Cards, Announcement Cards, Church Welcome Cards, Table Place Cards, Table Tent Cards, University Exam Number Cards, Recall Notices, Service Reminder Cards, Appointment Reminder Cards For Dentists, Appointment Reminder Cards For Doctors, Appointment Reminder Cards for Veterinarians, Meeting Reminder Cards, Flash Cards, or Save The Date Cards.

The advantages of printing postcards in-house include fast turnaround, low cost, control of the project, and ability to print a few, or thousands, quickly and cost-effectively. Companies, churches, other non-profits, and individuals use Burris postcards as an easy, convenient, cost-effective way to deliver a message.

Blank postcards are an effective, easy and inexpensive way to keep in touch with members, reach out for new members, announce special events and fund raisers, or thank donors for their support. By printing postcards in-house, organizations can quickly communicate time-sensitive needs, while saving time and cost. Blank postcards save labor, time, and money because there’s no folding, stuffing, or sealing. No special equipment is required. All that is necessary is a personal computer and inkjet or laser printer or copier. Postcards (4 1/4″ x 5 1/2″) can be mailed at $0.27 apiece, saving up to 35% on postage expenses. Printing postcards in-house eliminates buying, storing, and printing envelopes.

Burris’ website makes it easy for users to select the right paper (using its “What Weight Paper Will Your Printer Handle?” tool or Paper Weight Comparison Chart), order blank postcards (and have them delivered right to their door), create or change a message (using its free templates for Microsoft Word and Publisher), print quickly and efficiently (using its Four-of-a-Kind (TM) Postcards), and mail (by printing postage on postcards or using USPS bulk mail).

In an effort to address the growing need for recycled products, Burris Computer Forms is pleased to announce an environmentally friendly addition to its Four-of-a-Kind Postcard™ line. This new product in the Burris line of blank, printable postcards is made from 30% recycled paper, which provides users the ability to print postcards in-house and still “go green.”

The postcards made from 30% recycled paper content are available on blank, white 8 ½ x 11 sheets perforated twice, for easy separating. This new product in its line of blank, printable postcards can be printed in-house on users’ own PCs, using laser or inkjet printers, or copiers.

The advantages of printing postcards in-house include fast turnaround, low cost, control of the project, and ability to print a few, or thousands, quickly and cost-effectively. Companies, churches, other non-profits, and individuals use Four-of-a-Kind Postcards™ as an easy, convenient, cost-effective way to deliver a message.

Read How We Saved At Least 15% on Postage: Part 1

Read How We Saved At Least 15% on Postage: Part 2

Read How We Saved At Least 15% on Postage: Part 3

Read How We Saved At Least 15% on Postage: Part 4

Mail Entry Overview:

Discount mail must be taken to your Business Mail Entry Unit (BMEU). You must keep all documents and receipts for 1 year from each mailing date. Locate your BMEU at http://pe.usps.com/

This is the same office where you apply for your mailing permit, obtain and submit postage statements, and pay for your postage. The staff are a great resource for all your business mail questions. They will generally be able to answer questions about sorting, barcoding, rates, dimensions, mail piece design, and more because they verify that your mail meets these guidelines.
When you enter the office, tell the staff you have a mailing to send. They will take a sample (about 10-20 pieces) of your mailing to weigh, which will determine the weight of an individual mailing piece. Then, your postage statement and CASS Summary Report will be reviewed to compare how many pieces you stated were in the mailing. This will be compared to the weight they obtain for your full mailing. The barcoding scanner will also be used to ensure your barcodes can be read by the machinery. Your paperwork will be completed, postage paid for, and receipt issued.

I hope your BMEU is as nice and helpful as ours.

Here are a plethora of great examples of mortgage postcards to use for your retail marketing!

Retail Cards Pinterest Board