Direct mail can be a powerful marketing tool for any business. As new social media sites and strategies emerge, direct mail tends to be looked at as “old school” and something that shouldn’t be used. Truth is you can combine the “old school” and “new school” to create something truly amazing! Integrated marketing is a great way to reach your audience and encourage them to interact with your brand. Read More…

Choosing a shipping carrier can be one of the hardest decisions to make in online order fulfillment. We’ve created this post to serve as a reference guide to help you better choose your carrier(s). First we’ll go over some things you should consider when choosing a carrier and then talk about the key points for each of the four big carriers: FedEx, USPS, UPS, and DHL. Read More…

When raising money for anything from a disaster relief fund to a band camp trip there are somethings you need to include in your campaign. There are a multitude of ways you can collect money, though we’re going to focus on direct mail fundraising (however, most of these things can be applied to email, SMS, or door to door fundraising). Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post.

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Question:

Can Shipping Carriers Scan a Shipping Label Barcode on Color Labels?

Answer:

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Postcards are heavily used in direct mail because they can be incredibly effective. Using a metered printer can also be effective for your business as long as you don’t go over your allotted printed sheet limit.

Fortunately, 8UP Postcards can help you save money when using metered printing by halving the amount of sheets you’re printing. But first let’s talk a little about what “metered printing” is before we talk about how 8UP postcards can help you save money on it. Read More…

From high school clubs to colleges to neighborhood pools to horse associations, there are a lot of memberships being passed around. If you’re responsible for memberships in your club you know that a lot of work can go into it just for new members: Read More…

There are a lot of questions that come up when trying to figure out whether your should complete your order fulfillment in house or outsource it to an order fulfillment service. To help you decide we’ve compiled a list of pros and cons of both in house order fulfillment and outsourcing order fulfillment.

Let’s start off on a good foot with Advantages. Read More…

Here’s a round-up of some popular posts and interesting articles we talked about this week (plus a sneak peek of what’s coming up next week!) in a brief, easy to digest post. Read More…

Paper is one of the most talked about items when the conversation turns to recycling. Why? Because it’s everywhere! Right now I look around my desk and I see a box of tissues, my note book, printed out calendars, a magazine, scrap paper for quick notes, a picture of one of my friends and, a large calendar with a pretty pony, and many more paper related products. It’s all around us, we use it every day and we use a lot of it. Read More…