Using Door Hangers for Political Campaigns
by Chelsea Camper | Last Updated March 5, 2024Whether you’re running for Mayor, Governor, Sheriff, or even President, you need to find a way to get your word out to all of your potential voters and convince them that you’re the right person for the job. While some positions will get you on National TV, (like President), other positions require a more localized campaign.
Local TV and local radio are a good place to start, but what if you wanted to deliver your message to every household in your voting area? You could do a direct mail campaign, but that could cost you in postage. If you want to reach every door of every person in the area, door hangers could be the answer. Print up some door hangers and ask your volunteers to help you distribute them throughout the community.
There are several advantages to using door hangers.
Easy on the Budget
No Postage
By asking your campaign volunteers to help you distribute the door hangers you can avoid having to pay postage on a direct mail campaign. While postcards are the least expensive to use in direct mail, the postage can still add up to eat a good chunk of your budget if you’re not careful.
Can Print Your Own
You don’t have to take your door hangers to a big print shop to get them printed; you can print your own right from your office. Many print shops have a minimum quantity you have to get printed in order to get a good price, but when you print your own you can print as many as you need and no more. Also, you can change the design mid print job and not have to pay an extra design change fee.
High Visibility
People Have to Look at Door Knob to Get In
Obviously, people have to look at their door knob when they’re unlocking their door to get inside. This also means that they have to look at your door hanger when they open the door. When you send a standard size postcard or a letter, it can be passed over by people who quickly sort through their mail.
You Can Choose Which Side They See First
One of the biggest issues in designing a postcard or envelope for direct mail is that you never know which side your audience will see first. Some people might see side B first while others see side A first. By using door knob hangers you can choose which side they’ll see first by placing the hanger with the side you want them to see first facing out.
Completely Customizable
You Design the Door Hanger to Say What You Want
It’s easy to design your own door hangers in Microsoft Word or Microsoft Publisher. You can change the design whenever you feel the need and make changes to it as you see fit. If there are two neighborhoods you’re targeting you can customize a certain number of door hangers for each neighborhood by adding the neighborhood name or mentioning something unique about each neighborhood.
Can Choose Different Door Hanger Colors
Using different color door hangers for different areas can prove to be helpful. If a neighborhood is near a high school you can play off of the high school’s colors. Say the high school’s colors are green and yellow. You can print your door hanger message on green door hangers and/or yellow door hangers.
Have a Detachable Card
Add a Postcard at the Bottom to Send in Donations
Looking for donations from potential voters? You can get door hangers that have small postcards at the bottom to be torn off via perforation for people to send in donations. If you have the option to, you can also ask for them to go online to your website to send in a donation.
Add a Postcard at the Bottom to Use as an Invitation
Planning to have a campaign dinner? Invite the people from your communities to the dinner with a postcard at the bottom of the door hanger. You can ask them to bring the postcard to the dinner to get in for free or at a discounted price.
How else can you use door hangers for a political campaign?
Ready to get started printing your own door hangers? Learn how to here!
