Cut marketing $$, not marketing!
by Raki Wright | Last Updated September 16, 2016Deliver a message for less than the cost of a first-class stamp alone!
Blank postcards are an effective, easy and inexpensive way to send announcements, invoice customers, solicit prospects. By printing postcards in-house, organizations can quickly communicate time-sensitive needs, while saving time and cost. Blank postcards save labor, time, and money because there’s no folding, stuffing, or sealing. No special equipment is required. All that is necessary is a personal computer and ink jet or laser printer or copier. Postcards (4 1/4″ x 5 1/2″) can be mailed at $0.28 apiece, saving up to 35% on postage expenses. Printing postcards in-house eliminates buying, storing, and printing envelopes.
Burris’ website makes it easy for users:
1. Select the right paper (using its “What Weight Paper Will Your Printer Handle”? tool or Paper Weight Comparison Chart)
2. Order blank postcards (and have them delivered right to their door)
3. Create or change a message (using its free templates for Microsoft Word and Publisher)
4. Print quickly and efficiently (using its Four-of-a-Kind™ Postcards)
5. Mail (by printing postage on postcards or using USPS bulk mail)
* Cost of a Four-of-a-Kind? Postcard Standard White sheet is $0.12 or $0.03 per postcard; Black ink – $0.02 per side x 2 sides = $0.04 per sheet/ 4 postcards per sheet = $0.01 per postcard. Color ink – $0.10 per side x 2 sides = $0.20 per sheet/ 4 postcards per sheet = $0.05 per postcard. Final cost $0.04-$0.08 per postcard plus labor and postage. Postcard postage is $0.28 per postcard, for a total of $0.36 per mailed, color postcard vs. $0.44 for a first-class stamp (only).
